Gotham Quilt’s 2017 Row by Row design is here!

It’s summertime again, which means it’s time for the Row by Row Experience!

This year, the theme is “On the Go” — so of course we had to feature NYC’s famous subways in our row. I knew from the minute the theme was announced that I wanted to do something related to the subway, but Andrea and I worked together to come up with the final row design.

Since our row from last year was vertical, we knew that this year, we wanted to go horizontal. We played around with scale, signage, columns, and did a little bit of “which line is this supposed to be? which station?” before we made any decisions.

In the end, we’re really happy with what we came up with!

The body of the subway train is made with Vignette in Peacock from Joel Dewberry’s Mosaic fabric collection. And the while “subway tile” background fabric is Illuminated Graph woven by Anna Maria Horner. Don’t they work great to give you the feeling of the NYC subway, but with a little more interest? We initially started with an expected grey fabric for the subway car, but then I thought “why be so literal? Let’s have some FUN with this!” and it came out better than I could have hoped.

2017 Official Fabric License Plate

We’ve got license plates again this year! As you know, we call ourselves “fabric nerds,” so of course that had to go on our plate. The aqua color makes these even work with our logo AND our row design! Order a license plate here.

How does Row by Row work?

The Row by Row summer season starts on Wednesday, June 21st and runs through September 5th, 2017. During this time, you can come into our studio in NYC to get a complimentary copy of our subway row pattern, or purchase a row kit with all the fabrics to make the row. You can also win a prize if you make a quilt with 8 shop rows in it! Read the complete rules and information on the RxR official website.

Come in anytime between June 21st to September 5th to get your complimentary pattern.

Our shop hours are:

Mondays: closed
Tuesday & Wednesday: 1-6pm
Thursday: 1-9pm
Friday: 1-6pm
Saturday & Sunday: 11am-4pm

And our address is:

40 W 37th Street, Suite 603 (on the 6th floor of the building)
New York, NY 10018

We’re between 5th and 6th Avenues, closer to 6th, on the south side of the street.

Can’t make it to NYC this summer?

Row by Row rules say that we are not allowed to ship kits until after November 1st, 2017. If you know you won’t make it into NYC during the complimentary pattern summer period, we are taking preorders now for shipment on November 1st. Click here for more information and preorder your kit.

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