Celebrate the new store on our Grand Opening weekend!

Have you visited our big new retail space yet? The address is the same as before, we just moved to the ground floor retail store in the same building we were in before! The address is:

40 W 37th St
New York, NY 10018

Join us next weekend, November 18th & 19th, for a Grand Opening Celebration to celebrate our gorgeous new retail store.

We’ll have demos, discounts, giveaways, and more!

Saturday, November 18th 11am-4pm

Did you know that we’re now selling BERNINA sewing machines? All day Saturday, we are celebrating BERNINA!

Our floor models just arrived and we’re excited to show you these fabulous machines. See the embroidery machine in action, and check out all the fun stuff we have planned:

You could win a Bernette 33!

We’re giving away a Bernette 33 to one lucky customer who enters to win on Saturday! No purchase necessary but you must physically visit the store and sign up for the giveaway with your email address and phone number to be entered. We will pick a winner randomly on Monday!

On-the-spot Machine Tuneup

Our machine tech will be on site all day Saturday doing 15-minute Tuneups! If your BERNINA could use a little TLC, bring it in to get the royal treatment.

For $49.95, your machine will be:

  • cleaned
  • oiled
  • needle replaced
  • balance upper and lower tension

If further repairs are needed, we will give you a free estimate for that work.

Bring your machine, foot pedal, and power cord, standard presser foot and bobbin/bobbin case.

Click here to schedule your appointment


20% off BERNINA feet

We’ll have a large selection of BERNINA feet in-store, and they’ll all be 20% off of for one day only! Have you had your eye on a special foot, like an embroidery foot or a couching foot? This is the perfect time to make it happen! Specialty presser feet make a great holiday gift to ask your family for, too…

BERNINA Holiday Promotion Preorders

BERNINA is running some exciting Holiday Promotions this year, and we’re accepting preorders now ahead of the official Promotion start date of November 21st. With a 25% deposit, you can preorder your item and lock it in at the promotional price.


The 330 and 350PE are on sale!

The 330 is on sale for $799 (a $600 savings off the suggested retail price). This machine is a great option for a first luxury machine at an approachable price point. Click here to learn all about the 330’s features.

And the 350PE is on sale for $1,199 (that’s a $700 savings off the suggested retail price). The 350PE is made specifically with quilters and piecers in mind (the “PE” stands for “patchwork edition”). It comes with accessories that every quilter needs, such as a 1/4″ foot and a walking foot. Ivete has been sewing on a 350PE at home for years! Click here to find out more about the 350PE.


Purchase a 770QE, known as the “quilters dream machine,” and pick up one of the following for free:

  • an L450 Serger
  • a BERNINA 330
  • a 770 Embroidery Module

The 770QE has features designed with the quilter in mind: a built-in dual feed for beautiful straight-line quilting, a built-in stitch regulator for excellent free-motion quilting, a large throat space (10 inches! wow!), and more. Click here to learn all about the powerful 770QE.

With the Holiday Promotion, you can choose to turn your QE into an embroidery machine too (a $2,000 value), or choose a whole extra machine as your free gift! The L450 Serger is the way to go if you’re also into sewing garments, or choose the 330 to have a smaller, compact second machine as your backup. It’s a great machine to take to classes or for your city apartment.


The BERNINA Suitcase System lets you pack away your precious machine safely for storage and travel. The Trolley rolling bag comes in two sizes: the “large” fits 3 & 5 series machines, and the “X-Large” fits 7 & 8 series machines.

For the Holiday Promotion, the Large Trolley is on sale for $175 (suggested retail is $349) and the X-Large Trolley is $199 (MSRP is $399).

Saturday, November 18th 4pm-6pm

Join us in the early evening for a reception with drinks and snacks to celebrate the new store! Our friends and family will be joining us for this portion of the weekend (yes, we do know people who don’t sew, believe it or not!)

Sunday, November 19th 11am-4pm

On Sunday we’ll be focusing on everything else besides the sewing machines! The fun stuff we have planned includes:

Save 10-25% off nearly everything!

Each person who comes in on Sunday will get a discount off their purchase! The discount is good on all in-stock items (yes, even stuff that’s already on sale!) and excludes class registration, preorders, and sewing machines.

The discount will be between 10% and 25%, depending on what number you draw out of the hat at checkout. Will you be one of the lucky ones to get 25% off?

Door prizes throughout the day

Every half hour, we’ll randomly pick two customers who are currently in the store to win a goody bag!

New class schedule debut

We’re releasing our January-April class schedule, and you’ll have first dibs on class signups. See the samples in person and even talk to the teachers to ask questions before registering.

Meet the longarmer

Big news: we’re about to start taking in quilts for longarming! Our longarmer, Jen, will be in the store all day driving the machine on the sales floor. See her in action and ask her any questions you may have about the process!


Phew, that’s about it! Think we’ve packed enough into one weekend?!?

We’re really looking forward to celebrating with our customers and showing off the new space. Please join us!

12 thoughts on “Celebrate the new store on our Grand Opening weekend!

    • Ivete says:

      We don’t currently have plans for to do same-day tuneups in this style again, but the tech will be here the 2nd Sunday of every month to do all service.

  1. Louise says:

    I have done some hand quilting at city quilters. I haven’t done it in awhile and I am looking for hand quilting classes. Will u have any

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